How did it come to this? And perhaps more importantly, where do we go from here?
Consumers want personalization. "Right place, right time" isn't going anywhere. But their blind trust in brands to access their personal data to power it is fast eroding.
So how do we market effectively in this new, post-Cambridge Analytica world?
Hear from Peter Horst, founder of CMO, Inc. and former CMO of Hershey's and Jonathan Lacoste of Jebbit as they discuss the technologies, best practices, and strategies that need to change -- and the new ones we should implement.
Jebbit helps the world's largest organizations power personalization and mobile conversion with declared data.
“Jebbit is a truly influential product that has changed the way we at Regent Seven Seas Cruises have gathered, analyzed, and optimized declared data.”
“The results we've seen from Jebbit are that audiences are converting at a 50% higher rate than non-Jebbit audiences”
“This was the most successful promotion we have run all year with 3X the signups we usually get!”