JEBBINAR - Top Shelf Acquisition: How the NHL Scores Authentic Fan Engagement
For many Major Sports Leagues and teams, acquiring new fans is no easy feat. Often, fans are already invested in the sport itself and are incredibly loyal to their favorite team or player(s).
The NHL entered the attack zone to acquire not just fans who have an avid interest in the NHL, but prospective fans who were looking to partake in the fun but may not have fit the traditional fan profile.
Using Jebbit, the NHL leverages interactive quizzes and experiences, distributed via paid media to maximize their reach and by doing so, continues to create an inclusive environment where anyone and everyone can participate. Not only did their top-shelf efforts increase overall fan engagement, but they were able to score new fans and plenty of fan-declared, first-party data.
In this webinar, you'll learn about:
- Why quizzes are a game-changer for customer acquisition
- How to drive authentic engagement without incentives
- Tips on content planning and the power of a 'Test & Learn' mindset
Presenters
- Alyssa Musto, Senior Manager of Customer Acquisition, NHL
- Pam Erlichman, Chief Marketing Officer, Jebbit