Gamifying the Customer Experience: The New Engagement Playbook
Consumers are spending more and more time online. While that sounds great for marketers, the increase in digital consumption has only brought more competition and noise in the battle for engagement.
For many, their playbook is no longer working. However, a new playbook is emerging, one that uses what consumers love engaging with online and turns it into a new vehicle for brands to drive engagement and sales while capturing new first-party data.
Join Mark Johnson from Loyalty360 and Jebbit CMO Pam Erlichman to hear the five new plays that should be in every marketer’s playbook.
Key Takeaways:
- Attracting customers in a new and different way
- When "buy now" isn't enough - new ways to win customer engagement
- Finding simplicity in data
- Asking the right questions to understand your customers better
Panelists:
- Mark Johnson, CEO, Loyalty360
- Pam Erlichman, CMO, Jebbit
ABOUT JEBBIT
Jebbit enables anyone to quickly build beautiful interactive experiences that capture first party, declared data. From simple lead forms or surveys to robust product matches and personality quizzes, the Jebbit drives high engagement by providing consumers with immediate value in exchange for relevant information about their motivations, interests and preferences.
“Jebbit helps us gather the most valuable data we have from the only source it exists - our customers.”
“The results we've seen from Jebbit are that audiences are converting at a 50% higher rate than non-Jebbit audiences”
“Jebbit unlocks the emotional drivers of consumers' vacation decisions so we can personalize each moment of their journey.”