The Declared Data Playbook for CPG
Does CPG have a first-party data problem?
Because CPG brands rely on retailers to sell their goods, they are effectively shut out of much of the first-party data that marketers in other industries use to optimize marketing and demonstrate ROI. With DTC and private label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.
We’ll cover:
- The marketing data landscape today, including the black box problem CPG brands are facing
- What declared data is and how can it bridge the gap between CPG brands and their customers
- Plays for collecting and activating declared data, including capturing customer feedback, validating consumer reporting, building out your CRM, and personalizing your retargeting and loyalty programs
Read our new guide to learn how to collect and activate declared data!
ABOUT JEBBIT
Jebbit helps the world's largest organizations power personalization and mobile conversion with declared data.
“Jebbit is a truly influential product that has changed the way we at Regent Seven Seas Cruises have gathered, analyzed, and optimized declared data.”
“The results we've seen from Jebbit are that audiences are converting at a 50% higher rate than non-Jebbit audiences”
“This was the most successful promotion we have run all year with 3X the signups we usually get!”