As organizations strive to increase customer relevance amid privacy and data challenges, capturing consumer preference data is increasingly top-of-mind for marketers. But what about the methodology behind capturing that kind of data?
Sure, traditional surveys are one way to get direct consumer feedback. But as Anubhav Mehrotra: Head of Analytics & Measurement at Live Nation summarized to Jebbit CMO: Pam Erlichman, traditional surveys need to be supplemented with more engaging experiences that capture bite-sized information to show lifts, incrementality, and the change in mindset that a consumer may have at any point in their journey.
In our first episode of Cocktails & Conversation, you’ll hear Anubhav and Pam talk about:
If you want to see what happens when you put consumers first and offer them genuine value, then check out the full episode of Cocktails & Conversations!